Our guidance, vision and investments have launched a number of internationally successful companies that boast streamlined business models, a high-impact web presence and rock-solid brand positioning.
Operating through a network of carefully identified strategists, designers, marketers and investors who bring their world-class strengths together, Cass Ventures helps startups and high growth businesses hit their stride and exceed expectations.
Projects
Buddyfit
Buddyfit, the best gym is...home. The smart way to keep a healthy lifestyle for busy individuals.
Buddyfit, backed by Zlatan Ibrahimović, provides convenient LIVE STREAMED fitness classes via app.
We are fostering key partnerships for this high-growth startup.
BARDS Collective
Founded in London in 2014, BARDS Collective is a digital storytelling agency that specializes in digital marketing strategies and creating and promoting content that speaks. They have worked with brands from Europe, North America, and the Nordics.
The company is made up of two branches: a strategic development side containing a full-stack brand accelerator, and a creative arm that gives brands new voice through artistic know-how.
Core competencies include product and web development, digital marketing strategy, branding, content creation, and video production.
ZOOPPA - Talenthouse
Delivering the most diverse, culturally relevant, innovative creative solutions in the world through our open-source platforms.
In 2019 TLNT Holdings brought together the three biggest creative communities (Talenthouse, Ello and Zooppa) with over 4 million members
Edoardo covers the role of commercial VP (Europe) and strategy officer for the group.
The team recently launched a successful global initiative with the UN supporting the COVID-19 cause: https://go.cass.ltd/UNopen
HMD Global
HMD Global is an independent Finnish company, working toward making mobile technology accessible to everyone.
Edoardo Cassina acted as the Head of Social Media at HMD Global, the home of Nokia phones, where he deployed an international social media presence for Nokia mobile across more than 80 countries and 60 accounts, growing its following from a few thousand to over 10 million, and making Nokia the most mentioned brand on social at Mobile World Congress.
Del Toro Shoes
Del Toro is an international luxury lifestyle brand based out of Miami, Florida. Cass Ventures audited the marketplace and ran a gap-analysis to identify untapped opportunities that could take the company into new territories beyond a fashion brand.
This strategy has brought Del Toro to new levels of increased conversions and boosted sales.
AIPF
The Aeolian Islands Preservation Fund (AIPF) helps preserve the exceptional beauty and natural value of the Aeolian Islands. This suggestive landscape inspired novelists such as Alexandre Dumas, Jules Verne and J.R.R. Tolkien.
The AIPF supports local environmental, artisanal and sustainable initiatives, carried out by organizations and associations in Sicily, or by other Italian groups that focus on policies affecting the Islands.
Our management
Edoardo Cassina covered multiple leadership positions in international marketing and sales; he is now leading Enel's digital channels in Italy.
In his past role, as CMO of Enel X Financial Services he brought to market innovative and accessible payment solutions globally, from Italy's HQ to the Americas and Europe.
Edoardo has covered leading digital marketing and sales positions for more than ten years: Yahoo, where he was appointed Head of Social Media to Talenthouse (a community of 14m creatives) as CEO of Zooppa and finally Head of Digital Consumer at HMD Global, the home of Nokia phones, where he ideated and deployed the company-wide consumer engagement strategy and relaunched the presence for Nokia mobile across more than 80 countries and 60 social accounts, growing its following from a few thousand to over 10 million, and making Nokia the most mentioned brand on social at Mobile World Congress during the period.
Cass Ventures LTD - BARDS Collective Ltd
483 Green Lanes, London,
N13 4BS London, United Kingdom